I don’t know if you’ve seen any of the two new ads by Quiznos Subs lately. They feature the “spongmonkey” creatures that sing odes to Quiznos sandwiches.
The first time I saw the Dollar Off ad, it stopped me in my tracks. I was heading towards my friend’s front door, getting ready to leave, when I heard that unmistakeable voice. I stopped and turned towards his TV and saw two, rat-like things which looked like they’d drunk WAY too much nuclear waste. His voice sounded like he was being tortured in some way, perhaps by wearing a pair of way too tight underwear or something, but I was held captive by the ad because it was so stinking different. And I normally abhor ads, so this is saying a lot.
I think it’s a brilliant marketing strategy. You either love them or hate them, but one thing’s for sure… you remember that it’s Quiznos that put those ads out. Brilliant!